[Video] How to "Hook and Hold" Your Reader in Nonfiction

Keeping a reader's attention from the first chapter to the last is crucial to publishing a successful nonfiction book. But new writers struggle to engage their readers. They bog down their writing with statistics and facts and fail to engage readers on a personal level.

So, how do you engage readers and keep their attention?

The answer lies in your ability to craft a compelling argument and back it up with extensive research.