[Video] How to Build a Platform

"How do I build a platform?"

Building a platform can seem both tedious and overwhelming, and many new writers don't know where to start. Stephanie Chandler, author of The Nonfiction Book Marketing Plan, has a few actionable tips to help you get started.

1. Dive into SEO: It might seem complex, but it's a game-changer.
2. Consistent Content: Even if blogging isn’t your thing, regular updates drive traffic.
3. Optimize with Keywords: A well-optimized site makes you the go-to expert for media and readers.
4. Value Over Volume: While posting regularly is key, ensure your content is valuable.
5. Smart Social Media: Don't get overwhelmed. Choose one or two platforms where your audience hangs out and master them.
6. Your Website Matters: Regular updates, whether it's blogs or podcast show notes, make Google happy. And increase your site's relevancy.

Ready to deep dive into each tip and start building a platform? Watch our video to learn more!