[Podcast] The Ways and Means of a Literary Agent

"How do I find a literary book agent?" is one of the most common questions of aspiring writers.

Literary agent Don Gates, founder of The Gates Group, has a few ideas. He says that he, like most agents, looks for books that publishers would be interested in. These books have this in common: the 3 C's. 

You might have one or two of the three C's covered. But do you have all three? And what can you do if you're lacking in a particular area so you're more appealing to an agent?

Read on.

1. Concept. Every book is governed by an idea--or a thesis. And while there isn't really such a thing as a "new" idea, literary agents are looking for ideas that can be packaged in a fresh way. 

What are the stories and illustrations (your unique perspective!) that make the idea seem new?  How you package the concept will grab the attention of a literary agent.

You need your hook to be clear and engaging from the get-go--even in your titling.

If you land a literary agent, Don says they'll often work with you further to polish the idea for the publisher.

2. Crowd. We all are a little tired of the word "platform." But it's true: literary agents take a close look at it. That's because publishers look for it. Publishers are looking for writers to help them sell books.

Do you have a significant social media following? A regular speaking circuit? Or are you a leader of a large group? All of these (sometimes a combo of these) will make you look more appealing on paper. The groundwork is there to start selling the book.

3. Content. Some people can put together a compelling proposal but are terrible writers. That's why literary agents want to see a chapter or two of your writing.

Agents are looking for writing that will make someone say, "I want to read more." The first chapter is everything. This is how you sell your book.

Think about it. You can read one chapter on Amazon. Or, if you're at a bookstore, a person could feasibly read one chapter to get a feel for the book. After reading that chapter, the reader has to make a decision: Is it good enough to spend $15 or $20 on it?

If the writing is great, the chances are greater they'll fork over the cash and continue to read. And if they continue to be pulled into your story, they'll likely refer it.

And that's how a book becomes a bestseller month after month: when it transforms someone and they want others to be transformed by it too.

 For more insights by Don, listen to the full episode now.