[Podcast] The Three Phases of Promoting Your Book

by Dave Goetz and Melissa Parks

Book promotion begins the moment you start writing your book. Or at least it should. The most basic question is, "Who is my audience?" The second is, "And, how do I reach them?"

We all know that Amazon disrupted the book publishing world more than twenty years ago. One consequence is that your audience is nowhere. And your audience is everywhere. The challenge is how to find the potential readers for your book

In this episode, we identify three distinct phases for promoting your book. The first begins the moment you decide to write a book or lay down that first sentence. The second is a tight window of about three months that starts right before your book is released.